In the 2025 marketplace, manufacturers face a brutal paradox. On one hand, the "Clean Beauty" and "Real Food" movements are stronger than ever; consumers demand transparency and natural ingredients. On the other hand, inflation has made price sensitivity a critical factor. The average consumer wants a premium natural experience but is hesitant to pay a premium price.
For our partners at Jong Ma Chemical and within the Intan Chemical Group ecosystem, we believe the solution lies in a strategy we call "Smart Hybrid Formulation."
The Myth of "100% or Nothing"
For years, the industry was polarized: low-cost synthetics vs. high-cost naturals. Today, that binary is obsolete. The most successful brands in Malaysia and Indonesia are finding the middle ground. They are using high-tech aromatics to provide structure, longevity, and stability, while using strategic touches of authentic naturals to provide the "soul" and the marketing claim.
BenBerg Arome + Triefta: The Perfect Marriage
This is where our dual-portfolio strength becomes your competitive weapon:
- The Backbone (BenBerg Arome): You cannot rely on naturals alone for performance. Essential oils can be volatile, inconsistent, and expensive. BenBerg Arome provides the scientific backbone—flavor and fragrance profiles engineered for stability, heat resistance, and long-lasting diffusion. This ensures your product performs consistently on the shelf.
- The Soul (Triefta Aroma Nusantara): To win the consumer's trust, you need the "Real Thing." By adding a specific percentage of Triefta’s authentic Indonesian Patchouli, Nutmeg, or Clove Oil, you elevate the sensory profile from "artificial" to "authentic."
Case in Point: The "Natural-Identical" Revolution
Consider a strawberry yogurt drink. Using 100% natural strawberry extract might make the cost prohibitive and the flavor too subtle for mass market palates.
- The Smart Fix: Use a robust BenBerg strawberry flavor for that "juicy" impact, and round it off with a natural fruit extract to allow for a "Contains Real Fruit Extracts" claim on the label.
Consider a lavender floor cleaner.
- The Smart Fix: Use a BenBerg functional fragrance for long-lasting odor neutralization, and spike it with Triefta essential oil to provide aromatherapeutic benefits and a "With Natural Essential Oils" claim.
Why JMC is Your Formulation Partner
At Jong Ma Chemical, we don't just sell drums of chemicals; we help you engineer value. Because we are backed by Intan Chemical Group, we have deep expertise in both the synthetic and natural worlds. We can help your R&D team find that "Golden Ratio"—the perfect blend of science and nature that keeps your costs down and your consumer appeal up.
In 2025, you don't have to choose between quality and cost. With the right ingredients and the right partner, you can have both. Let’s formulate the future together.